{"title":"Primers","description":"\u003cp\u003ePrimers for preparing suitable substrates before applying tile adhesives or levelling compounds. Follow the selected manufacturer's preparation and application guidance.\u003c\/p\u003e\u003cp\u003e\u003ca href=\"\/collections\/tile-adhesives\"\u003eAll adhesive and preparation categories →\u003c\/a\u003e\u003c\/p\u003e","products":[{"product_id":"fastwarm-1l-primer","title":"Fastwarm 1L Primer","description":"\u003cp\u003eFastwarm acrylic-based, water-based primer for preparing surfaces before applying tile adhesives or levelling compounds.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSupplied in a 1 litre container.\u003c\/li\u003e\n\u003cli\u003eEnhances adhesion and helps regulate substrate porosity.\u003c\/li\u003e\n\u003cli\u003eSuitable for porous and non-porous substrates when prepared and applied using the correct method.\u003c\/li\u003e\n\u003cli\u003eFor use as part of a correctly specified underfloor heating installation.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFollow the manufacturer's current technical data sheet for substrate preparation, dilution and drying times.\u003c\/p\u003e","brand":"Fastwarm","offers":[{"title":"Default Title","offer_id":55019398332759,"sku":"PRIMER","price":8.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1047\/1637\/0263\/files\/fastwarm-1l-primer-11188-p.jpg?v=1789379929"},{"product_id":"ultra-5lr-msp-multi-surface-primer","title":"Ultra - 5lr MSP - Multi Surface Primer","description":"\u003cp\u003eUltraFloor Prime IT Multi-Surface Primer is a water-based acrylic primer, sealer and bonding aid for preparing porous and non-porous substrates.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSupplied in a 5 litre container.\u003c\/li\u003e\n\u003cli\u003ePromotes adhesion of smoothing underlayments.\u003c\/li\u003e\n\u003cli\u003eMoisture-tolerant formulation.\u003c\/li\u003e\n\u003cli\u003eHelps minimise pinholing and improve the surface finish.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eUse the manufacturer's current technical data sheet to confirm substrate preparation, dilution, coverage and drying requirements.\u003c\/p\u003e","brand":"Ultra","offers":[{"title":"Default Title","offer_id":55019401019735,"sku":"MSP","price":49.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1047\/1637\/0263\/files\/ultra-5lr-msp-multi-surface-primer-11288-dv-p.jpg?v=1789379984"},{"product_id":"kelmore-primer-primemore-universal","title":"Kelmore Primer PrimeMore - Universal","description":"\u003cp\u003eKelmore PrimeMore Universal is a primer for preparing porous and absorbent wall and floor backgrounds before applying tile adhesives or levelling compounds.\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHelps regulate surface porosity.\u003c\/li\u003e\n\u003cli\u003eImproves adhesion and workability of subsequent layers.\u003c\/li\u003e\n\u003cli\u003eBlue pigmentation helps make application coverage visible.\u003c\/li\u003e\n\u003cli\u003eSuitable for interior and exterior use, subject to substrate and system suitability.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eFollow the manufacturer's current technical data sheet for surface preparation, dilution, coverage and drying requirements.\u003c\/p\u003e","brand":"Kelmore","offers":[{"title":"Default Title","offer_id":55019411341655,"sku":"PRIMEMORE","price":7.08,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1047\/1637\/0263\/files\/kelmore-primer-primemore-universal-31398-dv-p.webp?v=1789380167"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1047\/1637\/0263\/collections\/fastwarm-1l-primer-11188-p.jpg?v=1789380252","url":"https:\/\/wetroom.info\/collections\/primers.oembed","provider":"My Store","version":"1.0","type":"link"}